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With TAG Heuer as new title sponsor, Porsche is further enhancing its virtual racing series

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“After joining forces in the TAG Heuer Porsche Formula E Team this season we are excited to now extend our successful collaboration further into the Esports world,”

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explains Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer. “Both our brands are masters of challenges, innovation and precision. As an avantgarde watchmaker with historic ties to the track, Esports is a fantastic new platform for us to showcase our values and support another dynamic and passionate community in the world of motor racing, where competitiveness comes alive in the digital age. We are looking forward to providing an unmatched Esports experience together with Porsche and iRacing and seeing the world’s elite road simracers push their limits,“ says Bianchi

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