Maurice Lacroix Launches Eco-Friendly Aikon

Maurice Lacroix cases its sporty Aikon collection in colorful recycled ocean-bound plastic to create a bright series of Aikon #tide quartz time and date watches.

With assistance from Swiss recycler #tide, Maurice Lacroix cases each 40mm watch with up-cycled plastic combined with glass fiber. The composite material is twice as hard as standard plastic and is five times more shock and damage resistant, according to the brand. Maurice Lacroix creates the bezel, case, case back, crown, end-piece and buckle on the Aikon #tide using the composite material.

If the sun-drenched case and dial colors aren’t enough seaside style for you, Maurice Lacroix also references with sea on the watch’s dial with its ‘Vague du Jura’ motif, topped with a flat sapphire crystal. Several models sport diamond-set indexes 

As an Aikon, the watch retains its Swiss watch technical profile with a screw-down crown and a screwed caseback that contribute to the watch’s water resistance of 100 meters.

Maurice Lacroix also equips the new series with its own Easy Strap Exchange system, allowing the wearer to swap the strap for an alternative without the need for tools. Maurice Lacroix will expand the Aikon #tide collection later in 2022 with a model featuring a recycled-material composite bracelet.

Price: $750 and $925 (with diamond-set indexes).