AboutTime Media Kit - To download a PDF version of the media kit please click here.
Why it is: “AboutTime”
When you consider that the vast majority of wristwatches sold (by unit) have retail prices under $3,000, it seems that an entire segment of the category is, for the most part, ignored. These watches may not realize the huge sums at auction, and may not carry the cachet and bragging rights of an historic name on the dial, but in our humble opinion they represent a class of watches that deserve to be thoroughly promoted and enjoyed.
The byline for “AboutTime” is “function and fashion for the wrist.” This is exactly how our content is divided. One side features a cover and content that highlights watches that are geared towards functionality: divers types, multi function, analogue and digital creations and more. Flip the magazine over and both the cover and content now reflects the more fashion forward approach to cultivate a stylistic interpretation of the wristwatch itself. Playing with materials, shapes, color, these watches truly cover a wide spectrum of affordable fashion for the wrist.
It’s “AboutTime”
Distribution: 28,000 copies
- AboutTime reaches both existing watch aficionados and actively
cultivates the next market generation through a targeted print
+ digital distribution strategy. - Subscriber & Newsstand/Bookstore Distribution: 21,000
AboutTime is available at Barnes & Noble, Books-A-Million,
Hastings and hundreds of other retail points of sale. - Retailer Direct Distribution: 3,000+
Single and multiple copies of AboutTime are sent directly to
hundreds of appropriate watch outlets around North America. - University Campus Copies: 1,000+
Next generation buyers are approached in controlled rollouts
of print and digital editions sent free of charge to selected
college fraternities, sororities, libraries and students at-large. - Kiosk Direct: 2,000+
Almost every major mall around the country hosts at least
one kiosk selling wristwatches at the popular price level.
AboutTime has developed a direct distribution channel
with these points of sale that will continue to expand.
- Bonus Circ: 500-2,500 per issue.
AboutTime supplies thousands of copies for
distribution at local, regional, and national events as
well as the annual Baselworld fair in Switzerland and
JCK in Las Vegas. - Social Media Integration: Constant integration of
your products on all of AboutTime’s social
media platforms. - Digital Growth: The digital edition of AboutTime can
be viewed on PC or Mac, Tablet or iPad and integrates search and connectivity along with other enhanced
features only possible on the digital platform.
Print Advertising
Magazine specifications: Bleed: 9.5 in x 11.375 in / Trim: 9 x 10.875 in
Full page bleed - 9.5 x 11.375
Full page trim - 7.75 x 9.75
1/9 page (horizontal) - 3 x 2.5
1/3 page (vertical) - 4.75 x 9.75
1/4 page (horizontal) - 7 x 2.675
1/4 page (vertical) - 3.5 x 5
1/2 page (horizontal bleed) - 9.5 x 5.5
1/2 page (horizontal) - 7 x 5
1/2 page (vertical bleed) - 4.675 x 11.375
1/2 page (vertical) - 3.5 x 9.75
2 page spread bleed - 18.5. x 11.375
Live matter: 1/2” (.5) from the trim on all sides.
Digital Edition / web Advertisement Requirements
Enrich your digital ad with special ads or HD video for even more dramatic impact.
Leaderboard: - 728 x 90 (animated gif or jpeg accepted) Hosted on our website.
Square: - 250 x 250 (animated gif or jpeg accepted) Hosted on our website.
Add video content to a page and provide a high definition experience available on all devices. Place ads in
strategic locations to enhance your readers experience and your advertising results. Hosted in the digital edition.
Print Advertisement Requirements
AboutTime magazine requires all ad materials be submitted in a digital format. Supplied materials that do not comply with the following specifications will be corrected and advertiser will be billed for the required production.
- PREFERRED FORMATS: PDF X1a, and JPG files. All files should be created and submitted at 300 dpi.
- AD SIZES: All ads must be created to exact size specifications on the rate card, or will incur charges for re-sizing.
No live matter within 1/2” of gutter or trim. 15% discount to recognized agencies supplying PDF-X 1A files and color proof. - FONTS: PDF files must have all fonts embedded.
- PHOTOS: Must be 300 dpi in CMYK.
Print Calendar and Advertising Rates
| AboutTime Issue | Issue Number | Materials Due | Distribution | Bonus Distribution |
| Winter 2019 | #17 | Dec. 07 | Jan. 14 | SIHH/Geneva Bonus |
| Spring 2019 | #18 | Feb. 21 | Mar. 21 | Baselworld |
| Summer 2019 | #19 | May 06 | June 06 | JCK/Couture |
| Fall 2019 | #20 | Aug. 20 | Sept. 20 | |
| Ad Size | 1X | 2X | 4X | |
| 2 pg. spread | $6,351 | $5,800 | $4,640 | |
| Full pg. | $3,906 | $3,599 | $2,879 | |
| 1/4 pg. | $1,289 | $1,188 | $950 | |
| 1/3 pg. | $1,417 | $1,306 | $1,044 | |
| 1/2 pg. | $2,344 | $2,160 | $1,728 | |
| Premium positions: Cover ads (Per insertion) | ||||
| Cover 2 (inside front) *Full pg. - $5,308 | ||||
| Cover 2 (inside front) *Two-pg. spread - $7,960 | ||||
| Cover 4 (outside back) *Full pg. - (1X ) $6,495 (2X) $5,845 (4X) $5,260 | ||||
| Featured brand (center spread) no multiple insertion discount offered. - $495 | ||||