The story of Waldan Watches is an inspiring one. I’ve followed the progress of the company since the early days of International Watch way back in 1990, and with the re-birth of the brand led by the next generation of Waldans, it’s time to revisit the story and introduce its latest collection.
“Jorg Gray produced one of the most famous and exclusive watches in the world…and here’s the kicker, it costs less than $500 and technically isn’t available to the general public,” observes James Schaefer, Jorg Gray’s global sales manager.
Schaefer is referring to the iconic Jorg Gray JG6500, affectionately known as “The President’s watch.” While this particular watch is and was only available to the Secret Service, the good news is that a nearly identical version is available to the general public. But this watch is only one piece of the Jorg Gray brand, a product line designed to provide affordable, high quality alternatives for a myriad of personal style situations. Let’s get behind the dial and review the marketing and unique brand promise of this intriguing