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To say the last twelve months have been a challenging time for Isochron Media is an understatement. The fact is an unusual storm of events came together to stretch our capabilities to the limits - and beyond. A positive but taxing part of this was the (re) acquisition of our luxury watch title iW Magazine. Sadly, another aspect of this depressing deluge was the loss of my Associate publisher, digital/social content manager and friend of 20 years, Stu Hubbard. He was an integral part of our small team and although he cannot be replaced,

Even the most casual reader of About Time has to have noticed that we haven’t published for a while. Firstly, we apologize for this and we are exceedingly pleased to have our first issue in several months in distribution.

Prior to the electronic age of tracking time, absolute accuracy was the unachievable goal that so many watchmakers had strived for with spring and lever. When you think about it, it really wasn't all that long ago that annual chronometric and observatory competitions would laud the winners of mechanical accuracy for timekeepers that strived for an unachievable perfection based solely on the power stored in a metal spring.

Too few watch designers take advantage of the real estate found on the bezel. As a frame for the dial, the bezel is typically where designers place the watch’s numerals or markers, perhaps with some color, in pursuit of basic watch functionality.

Dive watches are like screwdrivers. Everyone needs one in their tool box, and you’re bound to buy one when you see a new feature your old one doesn’t have. The Monta Oceanking is like that since it adds comfortable details and unique innovations to an everyday tool watch priced less than $2,000.

The self-winding watch was unveiled by Junghans to commemorate the 100th anniversary of Bauhaus. 1,000 watches are offered in this limited edition Per Junghans;

In 1938, Oris introduced a pioneering watch for pilots. It had an oversized crown so that glove-wearing airmen could easily adjust it, and an unusual display of the date with a central pointer hand. Eight decades later, the Big Crown Pointer Date continues the lineage that has become one of the most recognizable Oris designs.

Gentlemen, start your engines!

The retro-inspired Super Seawolf puts true Swiss dive watch heritage on your wrist.

“Jorg Gray produced one of the most famous and exclusive watches in the world…and here’s the kicker, it costs less than $500 and technically isn’t available to the general public,” observes James Schaefer, Jorg Gray’s global sales manager.
Schaefer is referring to the iconic Jorg Gray JG6500, affectionately known as “The President’s watch.” While this particular watch is and was only available to the Secret Service, the good news is that a nearly identical version is available to the general public. But this watch is only one piece of the Jorg Gray brand, a product line designed to provide affordable, high quality alternatives for a myriad of personal style situations. Let’s get behind the dial and review the marketing and unique brand promise of this intriguing