Welcome to the new format for isochron Media’s watch publications. Having published iW since 1990 and AboutTime since 2012, It’s now time to bring these two disparate publications together under the Isochron Media umbrella as a singular print publication.
As someone with a dual role in the watch industry, I’ve had what is probably an unusual vantage point on many things. My colleague Marc Frankel of Island Watch certainly knows what I am referring to as well. Having a position working in the editorial world and being a watch distributor and manufacturer is not an easy mission to juggle, but it also makes for an interesting perspective.
Having recently attended the NAWCC’s training class on identifying fakes and forgeries the idea of fake watches is front and center in my mind. As the attendees and I immersed ourselves in hundreds of images of real, fake and “Franken” watches (authentic parts from disparate watches), I started to think about the relativity of luxury.
To say the last twelve months have been a challenging time for Isochron Media is an understatement. The fact is an unusual storm of events came together to stretch our capabilities to the limits - and beyond. A positive but taxing part of this was the (re) acquisition of our luxury watch title iW Magazine. Sadly, another aspect of this depressing deluge was the loss of my Associate publisher, digital/social content manager and friend of 20 years, Stu Hubbard. He was an integral part of our small team and although he cannot be replaced,
Prior to the electronic age of tracking time, absolute accuracy was the unachievable goal that so many watchmakers had strived for with spring and lever. When you think about it, it really wasn't all that long ago that annual chronometric and observatory competitions would laud the winners of mechanical accuracy for timekeepers that strived for an unachievable perfection based solely on the power stored in a metal spring.