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TAG Heuer Honors Ayrton Senna

Drive Time

TAG Heuer pays tribute to famed Brazilian racecar champion Ayrton Senna with TAG Heuer Formula 1 Senna Special Edition 2021, a new Formula 1 watch that features the racer’s yellow and black color scheme. 

You’ll see yellow echoed on the famous double S (the Brazilian driver’s iconic brand) atop the bezel at 12 o’clock near Senna’s name as well as at 6 o’clock within the subdial.  Ayrton Senna was Formula 1 World Champion in 1988, 1989, and 1999.

In addition, yellow frames each subdial and the date window. Even the bracelet’s leather, embossed to echo TAG Heuer’s link-shaped bracelet, is stitched in yellow. Finally, the black ceramic bezel is accented with a yellow border.

TAG Heuer continues its commemoration of Senna on the back of the TAG Heuer Senna Special Edition 2021. The watchmaker has placed an image of Senna’s helmet, engraved with SENNA SPECIAL EDITION. 

TAG Heuer fits the TAG Heuer Formula 1 Senna Special Edition 2021 with a quartz movement and has made the case water-resistant to 200 meters. 

Price: $2,300.