Luminox Named The Official Timing Partner and Official Watch of Spartan USA
The Swiss watch brand and Spartan USA will partner in a multi-year contract through 2020; Luminox unveils unique Spartan-branded timepieces
September 10, 2018 [New York, NY] – Luminox is proud to announce its partnership with Spartan USA as the Official Spartan Watch and Official Timing Partner of Spartan’s destination events and series.
Luminox is a brand synonymous with cutting edge technology, forward-thinking design, and extreme performance, and the Swiss watchmaker is the brand that is trusted and requested by the most elite combat unit in the world: the U.S. Navy SEALs. Officially licensed by the U.S. Navy, Luminox is an expert in designing a timepiece for the most mentally and physically challenging training, making Luminox the obvious partner for Spartan USA.
Built for untiring grit and peerless durability, Luminox matches Spartan racers’ mental and physical toughness. As the watch of choice for the Department of the Navy, Luminox is fit for the rugged and daring obstacles that competitors will face throughout the course. A shared value at the core of both the Luminox and Spartan brands is never quitting, and the watchmaker encapsulates this philosophy in the phrase, “The only easy day was yesterday,” meaning every day you should work harder than the last. Additionally, the brand will equip select winners with a Luminox timepiece honoring their commitment to testing their limits through the toughest conditions. The partnership between Luminox and Spartan is a natural fusion of the supreme symbols of strength, fitness and adventure.
Perfectly coinciding with their partnership with Spartan Races, Luminox is releasing their newest campaign, #EverySecondCounts. Whether it is running the Spartan Race or performing a search and rescue, Luminox understands that with any successful mission #EverySecondCounts.
Bernd Stadlwieser, CEO, Luminox stated, “We are proud to be the Official Timing Partner and Official Watch of Spartan USA. Luminox is a brand synonymous with adventure, strength, and high adrenaline, and the Spartan events are the perfect platforms to bring this energy to life. In support of our partnership, we are proud to unveil three Official Spartan Watches.”
Spartan’s events through 2018 include the Stadium Series taking place in ballparks and stadiums across the United States, the Honor Series taking place at U.S. Army bases and military training grounds, the Spartan World Championship in North Lake Tahoe, CA, the Trifecta World Championship in Sparta, Greece, and 24-hour Ultra World Championship in Iceland. The brand will be present on-site throughout marketing, time keeping, and VIP experiences.
Official Spartan Watch Collection
Luminox will release the first of three official Spartan co-branded watches on September 15, 2018 in advance of the Spartan World Championship in North Lake Tahoe, CA. Two additional co-branded watches, from the 1000 Series and the 0300 Series, will be released in October 2018. The official Spartan Race logo is featured on the case back and dial, and each timepiece will be presented to select top winners of the main Luminox and Spartan sponsored races.
The official timepiece features Luminox Light Technology (LLT), a self-powered illumination system employing tiny micro gas light sources. This Swiss technology guarantees visibility for 24 hours a day up to 25 years, using gas lights mounted on the hands, dial, and bezel for supreme night visibility.